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This article is about GritCult's view of Social Media. For a general overview, see Social Media on Wikipedia.

Social Media
“This was a real interaction on twitter dot com.” (17 July 2022)
In the archive
PortalThe Frontier
Posts2,701
Retweets9,487
Likes118,382
First post17 January 2018
Latest post28 May 2026
Posts by year
2018578
2019261
2020504
2021507
2022417
2023278
Related

Social media is home ground for GritCult: the account was built on Twitter, and 2,701 of his posts deal with the platforms, the algorithm and the feed. He holds two views at once, that posting online is the best opportunity a young man has and that the feed is a machine built to consume him, and most of what he writes on the subject tries to reconcile them.

Views

The early posts are theory. In 2018, his busiest year on the subject with 578 posts, he described modern life as a Truman show in which you are both the watcher and the watched, putting yourself into public entertainment engines and seeing yourself mirrored back with metrics, which he called the horror of modernity [1]. By 2020 the tone had hardened into indictment. Social media, he wrote, should be renamed the social anxiety industrial complex: it rewires your brain with notifications, forces you to disagree with strangers you will never meet, and runs on an engine of hate [2].

One of his most repeated lines on the subject, posted again and again through 2021, is that social media companies and drug dealers both call their customers users [3]. The algorithm is the villain of the piece. A For You page is an algorithmic tyranny on the senses and the antithesis of free will, and whole generations have had their culture centrally controlled by it [4]. He likens mindless scrolling to mindless television and treats the news feed as a source of manufactured outrage, something you cultivate your way out of rather than argue with.

None of this leads him to log off. His practical advice runs the other way: if you only lurk, start posting, because it does not matter what you post, just start [5]. Followers are the wrong scoreboard; a young account should optimise for how many people it could start businesses with and actually spend time with [6]. In his telling Twitter is a door-opener, the place to make friends, meet collaborators and get into rooms you were never invited into, with writing as the skill underneath all of it. The difference between the victim and the winner is not the app but the posture: one consumes, the other creates.

The two halves meet in a late, religious framing. In his words, the algorithm wants people anxious, distracted and consuming while their job is to be calm, focused and creating, and every day is a war between what the feed wants and what God put them here to do [7]. The bleakest version, and the most retweeted of his 2026 posts on the subject, says most men are meat, eaten alive by the timeline and its constant slop [8]. Even there the cure he offers is not abstinence but appetite: embrace the chaos and lean into it.

Recurring themes

  • social media as a mirror with metrics
  • users, dealers and the attention trade
  • the algorithm as tyrant
  • stop lurking and start posting
  • create rather than consume
  • the feed against God's purpose

Notable post

The most retweeted GritCult post on the subject, with 1,688 retweets:

This was a real interaction on twitter dot com.
GRITCULT on X, 17 July 2022

Selected posts

The 120 most retweeted of 2,701 posts in the archive about Social Media. Select a column heading to sort.

DateRetweetsLikesPostMediaSource
17 July 20221,68818,295This was a real interaction on twitter dot com.Post imageView
20 February 202592220,176YouTube videos that will change your life.Post imageView
7 March 20258423,108Chinese ai agent running 50 different instances it looks like.

Many of them just social media bots.
Video stillView
30 November 20225646,583This was a real interaction on twitter dot com.Post imageView
20 November 20221661,821Never post your loved ones on social media.View
14 July 20251653,303have way more sex
do way more adderall/nootropics
study harder- in a autistic manner
do more online biz
do a steroid cycle/start serious bulk
start posting way more on social media
spend less time inside
solo travel way more - weekend trips
talk to more strangers
View
27 February 20241302,361The only ppl who go gym at 11am are

- retired roid heads
- entrepreneurs - with own biz
- drug dealers
- guy who just came out of jail
- onlyfans / instagram model
- guys with remote sales job
View
28 May 2026105864MOST MEN ARE MEAT. THEY ARE EATEN ALIVE BY THE TIMELINE, BY CONSTANT SLOP

There is another option, embrace the chaos. lean into it

RIDE OR DIE
Post imageView
15 October 202282849TED talks. Sapiens. Malcolm glad well and 10000hours rule. Thinking fast and slow. Techno garbage blogs from VCs. Everyone living in tech and Silicon Valley. The Big Bang theory. Rick and morty. Twitter navalisms. Joe rogan. Tim ferris. Sam Harris. Ben Shapiro

The midwit diet.
View
13 May 202679992take a chance, roll the dice.
stop lurking
send a post

twitter WILL change your life
Post imageView
19 July 201978314life as a service

everything will end up as a subscription service

owning a house=>renting
owning a car=>uber
owning books=>kindle
music records=>spotify
owning films=>netflix
relationships=>tinder
social events=> social media
shop=>amazon

purchasing things:
event => service
Post imageView
5 January 202658734dont trust anyone who gets bored

they have access to infinite knowledge, infinite entertainment. the worlds library. the ability to get in contact with anyone on social media. and can train their body and mind to learn any skill.

if youre bored you havent even started
View
14 May 2026561,089life after you start taking posting on twitter seriouslyVideo stillView
4 February 202641495dont let social media raise your cortisol too high.

always remember your loved ones, the sun shining on your face, the unlimited awe of GOD...

its a beautiful life folks, never forget!
View
15 August 202240385TED talks. Sapiens. Malcolm glad well and 10000hours rule. Thinking fast and slow. Techno garbage blogs from VCs. Everyone living in tech and Silicon Valley. The Big Bang theory. Rick and morty. Twitter navalisms. Joe rogan. Tim ferris. Sam Harris. Ben Shapiro

The midwit diet.
View
20 September 202339986This might be the gayest tweet ever seen on twitter and I seen some fucked up shit on hereView
8 December 202539291Focus is a funeral.

Bury every distraction. Every shiny object. Every “opportunity” that isn’t THE opportunity.

Everyone else is hopping on the latest trend. The latest algorithm induced desire.

But you’re grinding the same thing from six months ago. The thing that’s not…
View
15 July 201839115life has become a truman show of sorts,
where you are both watching truman, and are truman

you put yourself "out" in public entertainment engines, aka social media
and then you see yourself reflected back to yourself

mirrored back with metrics.

the horror of modernity
View
21 November 202236563If you’re reading this and you just lurk on twitter

My advice would be to start posting more

Doesn’t matter what you post. Just start.
View
18 May 202634509The ROI of writing as a skill is uncapped.

Twitter. YouTube. Sales. Romance. Music. Fund

All stem from the ability to write well.
View
27 March 202334331The problem of this is one I speak about often.

What happens if everyone uses this.

They will.

Secondly. As I’ve been proclaiming

HOW we interact with apps. Will change.

The entire paradigm of human interaction is going to be disrupted.

Even twitter will have to change
View
28 April 2023321,549Soys on twitter bragging how hard they are or talk about violence and prison a lot.

Are typically pussies deep down.

Real mfers know the meaning of keeping it low-key.
View
30 September 202532840Imagine you spend all day on social media and don’t even try to build a following or make money from it.Post imageView
2 March 202131126THE FUTURE OF TWITTER

/// THREAD... ///

Twitter is making changes which are changing my opinion of it and its future and in general the future of social media and in large part the future of the internet itself...

20 WAYS TWITTER IS A FORM OF INTERNET
... 🧵
View
12 November 201831118The 6 Types of Twitter TraditionalistsView
30 June 202028117Social media, should be called the social anxiety industrial complex.

it bombards you with notifications, to rewire your brain, it forces you to see things you don't wanna see. it forces you to disagree with strangers, you won't meet.

social media is built on an engine of hate
View
12 March 201927128WELCOME TO THE POST INTERNET AGE : the internet turns 30.

aggregation of aggregators reinforced by aggregation algorithms.

the internet never sleeps.

letter to the internet/ Thread.
View
20 October 202327102The way online social media is is massively going to change in the next few years.Video stillView
30 October 202226367never post your children on social media...View
30 December 202226163Crazy how social media will get you to defend someone you never met and hate someone you never met.

People are so easily swayed and so quick to come to conclusions.
View
2 June 20202583Social media induced amnesia.

You have been programmed to constantly forget previous events. You are living in the now.

You are being so stimulated by current events and social media, no one seems to remember.
View
7 February 202524260Writing on the Internet. Sharing your thoughts. Making friends on twitter.

Will change your life for the better.

Crazy how few people do this.

Literally a 100x improvement with 0 downsides.
View
2 July 202124137BOTH SOCIAL MEDIA COMPANIES AND DRUG DEALERS CALL THEIR CUSTOMERS, USERS.View
16 September 20202491both social media companies and drug dealers call their customers, users.View
20 December 202223345It’s funny how “normalised” looks maxxing has become. What started out on forums too niche and obscure for even the chans is now going viral on tik tok. The great normie social media. Culture is downstream from autists and loners.
The fringe.
View
10 August 202323242Welcome new followers.

I am anti psy op.

I am pro optimism.
View
6 May 202123160BOTH SOCIAL MEDIA COMPANIES AND DRUG DEALERS CALL THEIR CUSTOMERS, USERS.View
4 September 202322347She has better form than most guys on twitter.View
26 April 202322265Twitter basicallyView
26 February 20222284Social media is a war zone. Almost every single post you read is a psy op. It’s all propaganda. It’s all bias an opinion. Nothing is real everything is abstract.Post imageView
13 May 202321165the current problem of twitter can be summed up by the fact that many sinply did not experiecne this:Post imageView
28 June 20212199BOTH SOCIAL MEDIA COMPANIES AND DRUG DEALERS CALL THEIR CUSTOMERS, USERS.View
26 May 202620226the algorithm wants you anxious, distracted, and consuming.

your job is to be calm, focused, and creating.

every day is a war between what the feed wants from you and what God put you here to do.

choose wisely.
View
21 December 202020196aesthetics twitter > instagramView
9 September 202220166A lot of guys on twitter are always trying to convince you how nice their life is or how good the stuff they buy is.

In reality. It’s all cope.

Richest guys I know. Never want the attention. Very humble hard working dudes.

Brings a lot of spiritual envy.
View
9 July 20202082This is Twitter.View
19 August 201819118broke : inspirational twitter

woke : me posting depressing facts, stats and trends so you internalise a level of relative stoicism making you more antifragile in real life, thus benefiting from new insights you have come to through via your own socratic dialogue
View
9 October 202318395twitter has gone to shit,

but one guy has managed to troll an entire world and make money from it, this guy, he is the only one who wins. spreads misinformation daily, doesnt remove it, calls himself journalists spends all day reposting random videos for clickbait
Post imageView
24 November 202218299movie stars are dead bro

no one cares about movies anymore

its all about youtube and twitch and tik tok
View
13 December 20221820599% of the new age spirituality accounts on twitter are devil worshippers.View
8 October 202318113What’s funny is how social media has turned everyone into an activist. Everything is political now. You have to post. You have to have an opinion on everything that happens right now.

Most people shouldn’t post opinions as they will inevitably change with time and information
View
31 October 20211894Social media addiction already got you trapped in the meta verseView
16 December 202217202Find it very weird when guys come on twitter and just talk shit about women. Very low vibration energy.View
11 September 202017105to link lacanian psychoanalysis with a girardian analysis of dorian gray.

what social media is to the common man is what the picture of dorian gray is to dorian gray.

a false idealised self that holds you prisoner.
View
21 December 202217101God, the women you put on earth to have children are making twitter threads and tik toks.View
24 July 20211797SOCIAL MEDIA, SHOULD BE CALLED THE SOCIAL ANXIETY INDUSTRIAL COMPLEX.

IT BOMBARDS YOU WITH NOTIFICATIONS, TO REWIRE YOUR BRAIN, IT FORCES YOU TO SEE THINGS YOU DON'T WANNA SEE. IT FORCES YOU TO DISAGREE WITH STRANGERS, YOU WON'T MEET.
View
4 March 20181768Twitter is the end game of all MMOs.
You have PVP debates.
Followers = strength level.
Blue tick = paid subscriber bourgeois over class.
Group dms = private guilds
Mutuals = net friends who help you complete missions.
Crypto scams = scams
Bots = bots/NPCs.
"Buying gf"
View
19 October 202216278I know guys making half a mill in their 9-5.

Humble. Hard working dudes. Just head down and get on with it. No bragging on social media. That’s a reality a lot of people on twitter are completely unaware of.
View
15 November 202516248Making friends on twitter will literally change your life.View
9 December 202416226Luigi Mangione is the name of the alleged CEO assassin.

Had a masters in Computer Science and went to an elite prep school. Also cofounded a startup. Twitter full of tech RTs. Also has an opensource ai model on his github

His manifesto is coming out soon.
Post imageView
24 April 202116145Twitter arguments be likePost imageView
21 August 20181659social media can either fuel growth and self discovery
(willing to engage and seek new ideas and connections)

or can make you depressed and destruction
(usually use it as a emotion diary and sympathy beg tweets)

like lots of things, its a tool, its effect on you depends on you
View
5 July 202315190When you scroll twitter lookig. For a tweet after the timeline rejiggledView
11 May 202315138You’re getting spiritual and religious advice from mfers on twitter and wonder why ur so messed up 🤣🤣View
14 July 20201569Instagram capitalism.

Corporate entities have become performative in their politics. Ideology becoming the next fashion statement. Woke capital is really about everyone becoming the same, thinking the same, looking the same. Mass commodification of thought.

Thread.
View
30 July 202314232you gotta spend time away from twitter to be reminded how good and how cultivated the culture on this side of twitter actually is, most people in normal society dont even work out twice a month, or just work a normal job with no other real hopes, smell the roses on here fr.View
14 February 202114165IVE MET PEOPLE ON TWITTER WHO IVE SEEN GO FROM BROKE TO MULTI MILLIONAIRE. I KNOW FOR A FACT THE NEXT 5 YEARS MANY OTHER PEOPLE I AM MUTUALS WITH ARE GONNA BE MULTI MILLIONAIRESView
8 October 202114117Twitter arguments be likeView
20 December 202114108The biggest advice I can give anyone on twitter. Is to unfollow or mute negative people.

They above all ruin the experience.
Twitter can be a great place of networking and learning and a beautiful blissful opportunity to appreciate the best in life.

blackpillers are cancer
View
8 June 202114103SOCIAL MEDIA, DOPAMINE ADDICTION NETFLIX, DOPAMINE ADDICTION TINDER, DOPAMINE ADDICTION TWITTER, DOPAMINE ADDICTION JUNK FOOD, DOPAMINE ADDICTION BURGERS, DOPAMINE ADDICTION CONSTANTLY TALKING TO FRIENDS, DOPAMINE ADDICTION GAMES, DOPAMINE ADDICTION ANIME, DOPAMINE ADDICTIONView
12 February 20201466you are not "esoteric" you did too much psychedelics and watched too many conspiracy theory documentaries on youtubeView
2 February 2023143750 followers to hit 40k.

Lob me a favour n tell ur friend to follow.
View
12 June 202014241 RT = 1 Good twitter account

#FF Follow Friday accounts
View
20 May 202313190It’s crazy how many guys from “money twitter” have rich parents.View
25 September 202213165If you’re on twitter. You’re like 5 years ahead of the pop culture zeitgeist. Everything that’s normie now. Was originally part of a recluse schizo post.View
31 December 202313122Knew a guy with a huge YouTube following on multiple channels

He told me

Most people quit after 2 months. Not because they’re bad. They just get mentally demoralised.
View
6 May 202313105What it feels like being on crypto twitter during shitcoin seasonVideo stillView
24 October 20211392You’re someone’s favorite twitter accountView
14 July 20201384social media, dopamine addiction
netflix, dopamine addiction
tinder, dopamine addiction
twitter, dopamine addiction
junk food, dopamine addiction
burgers, dopamine addiction
constantly talking to friends, dopamine addiction
games, dopamine addiction
anime, dopamine addiction
View
11 May 20211383SOCIAL MEDIA, SHOULD BE CALLED THE SOCIAL ANXIETY INDUSTRIAL COMPLEX.

IT BOMBARDS YOU WITH NOTIFICATIONS, TO REWIRE YOUR BRAIN, IT FORCES YOU TO SEE THINGS YOU DON'T WANNA SEE. IT FORCES YOU TO DISAGREE WITH STRANGERS, YOU WON'T MEET.
View
26 March 20211367THIS IS WHAT HAPPENS IF U SPEND TOO MUCH TIME ON TWITTERView
12 July 20211350Social media induced amnesia.

You have been programmed to constantly forget previous events. You are living in the now.

You are being so stimulated by current events and social media, no one seems to remember.
View
29 June 20211341SOCIAL MEDIA, DOPAMINE ADDICTION
NETFLIX, DOPAMINE ADDICTION
TINDER, DOPAMINE ADDICTION
TWITTER, DOPAMINE ADDICTION
JUNK FOOD, DOPAMINE ADDICTION
BURGERS, DOPAMINE ADDICTION
CONSTANTLY TALKING TO FRIENDS, DOPAMINE ADDICTION
GAMES, DOPAMINE ADDICTION
View
5 November 2022137A eagle in a cage
Yearns to be free in the wind
But twitter clipped it’s wing

My daily haiku.
View
10 October 202512196my prediction:

telegram becomes more important than twitter.
twitter is already more important than email.

fading telegram was one of the biggest mistakes of my life.

but... its still early - believe itll be used 100x more than it is currently.
View
2 January 202512147its crazy how much your life changes when you stop caring about mainstream media and stop paying attention to the news.

you cultivate your information diet and get so much happier, modern algorithms are designed to get you riled up.

and life is too short for that shit
View
12 December 20181279You are not your twitter account(s).View
20 January 20201278twitter is an audition to private group chatsView
27 February 20221267The psy ops being run on social media right now are crazyView
14 January 20231264Time it took to reach 1 million users:

Netflix - 3.5 years
Facebook - 10 months
Spotify - 5 months
Instagram - 2.5 months
ChatGPT - 5 days
View
7 September 2021124212 skills in high demand right now:

1. Copywriting
2. Excel Knowledge
3. Web Development
4. App Development
5. Project Management
6. Facebook Ads
7. Coding
8. SEO/Google Analytics
9. UX Design
10. Social Media Marketing
11. Photoshop
12. Email Marketing
View
10 July 202511152🚨 HIRING PAID INTERN 🚨

Hiring intern for @multiplierfun
Will be working directly with me on GTM, growth, social media & BD.

Candidates with autism will be given priority.
Preference for those with good social presence.

Post below or tag someone you know.
View
27 March 202311149What it feels like to be a twitter shitposter in 2023View
27 March 202111118SOME OF THE SMARTEST PEOPLE ON TWITTER JUST SHITPOST AND TROLL ON HERE,

NAPOLEON APPARENTLY ACTED THE SAME WHEN HE WASNT BEING AN EMPEROR
View
30 July 202111100"im in the trenches" - gen z kid with a social media addictionView
20 July 20231190i predict that there will be a slow rise of NPC culture in the sense that people will willingly become NPCs and depersonalize themselves in pursuit for financial gain

started with the gig economy = people becoming automatons,

then onlyfans

now tiktok real time NPCs
View
18 October 20201184Twitter is meant to be a cozy experience. Like a coffee shop. If you spend too much time consuming infohazards. Remember to go for a walk in nature and soak in some fresh air and sunlight. It always helps. Enjoy your Sunday 🥰. Stay away from negative unaesthetic unlucky people.View
28 May 20231182Need a Muslim bro to invent an ai internet social media hijab to cover up women (and men).

I actually think no one should post their face onto the internet.

It should all be nft pfps
View
20 February 20211174SLEEP IS MORE IMPORTANT THAN SOCIAL MEDIAView
24 December 20191172twitter is the highest concentration and highest number of mental illnesses in any one place ever, in history.View
19 November 20221172Was in a twitter space last night and friend said twitter might have influx of Nazis and jihadis

I was like bro twitter already had hidden sub groups and niches. You just had to find them. On the fringes of twitter, hidden

Twitter is great because it creates cults.
View
29 September 20201170havent made some bold predictions lately, lemme try in this thread

im noticing a correlation between internet speeds and the design of dominant social media/networks

twitter wont be so much replaced by another social network as will the paradigm of the way we communicate change
View
17 September 20241164Havent been on twitter or writing as much as i was struck by divine inspiration!

GOD ordered me to "MAKE THE INTERNET AESTHETIC AGAIN"

Im building rhizome. web3 aesthetics first social media built on top of farcaster inspired by: pinterest/arena/tumblr.

link below
View
4 May 20221161Twitter is a synchronicity engine.View
2 June 20201153Normal socialisation is where you are adapted to your environment.

Over-socialisation as talked about by the unabomber is when a person cannot escape mob mentality

Social media has created a hyper socialised society.
View
12 November 20181150The 6 Types of Syrian Civil War Commentators on Twitter

#syria #syrianwar

#stolentweets.
Post imageView
15 September 202510585Algorithm, show this post to only the handsomest, thanksView
27 November 202210237IVE MET PEOPLE ON TWITTER WHO IVE SEEN GO FROM BROKE TO MULTI MILLIONAIRE.

I KNOW FOR A FACT THE NEXT 5 YEARS MANY OTHER PEOPLE I AM MUTUALS WITH ARE GONNA BE MULTI MILLIONAIRES

ARE YOU NEXT?
View
30 May 202510132It’s crazy how everything we interact with on a daily basis is just constantly being cooked to be extremely addictive.

Social media. Films. Food. Drinks. Relationships. Sports.

The world is becoming more addictive.
View
26 June 202510129what the modern age tells us about politics

aesthetics are key - aesthetics are actually more important than actual policy decisions

how you appear on instagram and tik tok is WAYYY more important.
View
24 September 202410101I’ve grown multiple accounts across multiple social platforms. For myself. For others and brands. Probs accumulative over 500k in followers.

Here are my top 5 key learnings.

1. Have fun
2. Make friends
3. Treat it as a game
4. Show up
5. Respect synchronicities.
View
2 January 20231099Consistency beats intensity.

Don’t go hard.

Go hard enough so you can win in the long run.

Social media trains us to think in bitesize chunks.

But all the best ways to win in the modern age require long term vision and consistency.
View
12 October 20231098Psy Ops running heavy now, but just remember the last 20 years, iraq, syria, covid and ukraine...

just watch how quick people are to pass judgement and pick a side....

the speed of which reveals everything.

every country on earth has a social media department now.
View
26 December 20221095The sluttiest thing a man can do is have a twitter.View
30 December 20221095TOO MANY NPCs ON TWITTERView
31 October 20201090Tired of buying fake guru investment and finance twitter courses

watch these films instead

1. The Pursuit of Happyness
2. Catch me if you Can (Must Watch)
3. Margin Call (Must Watch)
4. The Company Men
5. Boiler Room
6. Trading Places
7. The Wolf of Wall Street (Must Watch)
View
4 February 20231080if you are a man and you are "beefing" on twitter, you are extremely cringe, and quite possibly need to get a job or something. or idk get a more constructive hobby. some people forever stuck in highschool mentality.

i am so confused by some peoples behaviour on here sometimes.
View
10 December 20201069if you are a man and you are "beefing" on twitter, you are extremely cringe, and quite possibly need to get a job or something. or idk get a more constructive hobby. some people forever stuck in highschool mentality.

i am so baffled by some peoples behaviour on here sometimes.
View
21 March 20191041A man who is tired of twitter, is tired of life.View
14 June 20201031Approximately 52% of generation Z plays video games; and in 2018 Esports viewership and investment surpassed ESPN.

Over 75% of that generation watch streaming services such as YouTube and Twitch.
View

History

GritCult first posted about Social Media on 17 January 2018, and most recently on 28 May 2026. Across the archive the subject comes up 2,701 times, most often in 2018 (578 posts).

See also

References

  1. ^GRITCULT [@GRITCULT] (15 July 2018). you are both watching truman, and are truman... mirrored back with metrics... the horror of modernity. X.
  2. ^GRITCULT [@GRITCULT] (30 June 2020). Social media, should be called the social anxiety industrial complex... social media is built on an engine of hate. X.
  3. ^GRITCULT [@GRITCULT] (16 September 2020). both social media companies and drug dealers call their customers, users. X.
  4. ^GRITCULT [@GRITCULT] (13 January 2023). A for you page is an algorithmic tyranny on my senses. It is the very antithesis of freedom and free will. X.
  5. ^GRITCULT [@GRITCULT] (21 November 2022). If you’re reading this and you just lurk on twitter... Doesn’t matter what you post. Just start. X.
  6. ^GRITCULT [@GRITCULT] (8 December 2022). optimise for how many people you can start businesses with. X.
  7. ^GRITCULT [@GRITCULT] (26 May 2026). every day is a war between what the feed wants from you and what God put you here to do. X.
  8. ^GRITCULT [@GRITCULT] (28 May 2026). MOST MEN ARE MEAT. THEY ARE EATEN ALIVE BY THE TIMELINE, BY CONSTANT SLOP. X.

Further reading