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This article is about GritCult's view of NFTs. For a general overview, see NFTs on Wikipedia.

NFTs
“WHAT ARE NFTs? WHY ARE ALL THE BILLIONAIRES SO BULLISH ON NFTs? WHY ARE MOST PEOPLE WRONG ABOUT NFTs? WHAT…” (1 June 2021)
In the archive
PortalThe Frontier
Posts559
Retweets1,078
Likes8,289
First post6 February 2018
Latest post24 May 2026
Posts by year
2021288
2022148
Related

NFTs occupy a short, intense stretch of the archive: 288 posts in 2021 and 148 in 2022, then a steep fall. GritCult was a participant, not a spectator. He ran giveaways, launched a collection and advised would-be marketplaces, and the record runs from evangelism through irony to a blunt verdict on the business model.

Views

The high point is a June 2021 thread asking why billionaires were so bullish on NFTs. He walked through fungibility, public ledgers and trustless verification, then went big: NFTs are here to stay, and anything that can be a digital asset will be one [1]. The philosophical claim was larger still. The meta-modern age of post-irony, where everything was a copy of a copy, would end, and the world would bring back artisanship and close knit communities [2]. Advising marketplaces that summer, he boiled his view down to one line: don't be a platform, be a community [3].

He built as well as theorised. Under the METACULT DAO banner he launched Heavenly Words, a collection that turned words into images, and ran weekly giveaways asking followers for the seven words they wanted made into a picture [4]. The feed from late 2021 into early 2022 is full of mints, reveals and calls to retweet and tag friends, the ordinary machinery of a project hunting for holders. He also liked the grander idea that NFTs finished what capitalism had started, commodifying art until art itself was obsolete.

By 2022 the tone had turned. Jpeg monkeys, he decided, were like paying 99p for a Crazy Frog ringtone on a Nokia in 2004 [5], and he called NFTs the most corporate corner of crypto. He kept minting and trading, but the jokes start to outnumber the theses. In 2023 the verdict became structural: 95% of NFTs will die because they lack a viable revenue model, and a single mint is unsustainable [6]. He made the same case about marketplace royalties, predicting they would fall to zero, and turned his attention to infrastructure and recurring revenue.

The later posts read as an epilogue. NFT NYC in 2024 was one of the worst conferences he had ever attended, in stark contrast to the 2021 edition [7], and memecoins, he said, had become this cycle's NFTs. His 2025 summary is a lesson in supply and demand: if everything is an NFT, nothing is [8]. One idea survives the whole arc. What lasts is culture and community rather than the token, which is why Milady is the collection he kept praising long after the market moved on.

Recurring themes

  • anything digital becomes an asset
  • the end of the copy of a copy
  • community over platform
  • building and minting his own collection
  • no revenue model, no future
  • culture outlasts the token

Notable post

The most retweeted GritCult post on the subject, with 343 retweets:

REVEALS SO FAR...

✨TO WIN OUR WEEKLY GIVEAWAY✨

✨RT AND TAG 2 FRIENDS ✨

✨WITH 7 WORDS YOU WANT TO BE TURNED INTO AN IMAGE... ✨

THREAD OF NFTS REVEALED SO FAR WITH THEIR HEAVENLY WORDS BELOW!

🧵
GRITCULT on X, 18 January 2022

Selected posts

The 120 most retweeted of 559 posts in the archive about NFTs. Select a column heading to sort.

DateRetweetsLikesPostMediaSource
18 January 2022343135REVEALS SO FAR...

✨TO WIN OUR WEEKLY GIVEAWAY✨

✨RT AND TAG 2 FRIENDS ✨

✨WITH 7 WORDS YOU WANT TO BE TURNED INTO AN IMAGE... ✨

THREAD OF NFTS REVEALED SO FAR WITH THEIR HEAVENLY WORDS BELOW!

🧵
Video stillView
1 June 202185292WHAT ARE NFTs?

WHY ARE ALL THE BILLIONAIRES SO BULLISH ON NFTs?

WHY ARE MOST PEOPLE WRONG ABOUT NFTs?

WHAT IS THE TRUE POTENTIAL OF NFTs?

FIND OUT MORE IN THIS THREAD BELOW :

0/THREAD
Post imageView
29 January 20223935RT this to win a NFTView
10 September 20213135GRITCULT PLANET X METACULT.DAO HYUGE Launch Giveaway 🤹‍♂️

Prizes:
-Winners will receive a free PLANET and a secret gift from a yet to be announced NFT project.

To Enter:
🎁 Retweet this tweet
🎁 Tag 3 Friends

#NFTGiveaways
View
16 December 202229459trump really released this as an nft at peak bear marketView
8 March 20242538just minted this:

$BART omnipass nft - rev gonna go back into the ecosystem

its a revshare casino with sports betting coming soon

RT and Follow @bartcoin_erc for a chance to win an NFT! Use the link below to get a 20% discount
View
9 January 20222122RT & FOLLOW FOR A CHANCE TO WIN THIS NFT

"Where do the apes seek holy redemption"

MINTED ON
View
24 October 202117245They look like nft projectsView
11 August 20231717ill send a random person an NFT or $100

if they RT and follow @sukuriprotocol
View
9 December 202416223i think $cult can easily go to 3b from here.

pepe is at 11b
mog at 1.5b

milady - most culturally impactful nft of this cycle. instantly recognisable.
View
24 December 20211656HEAVENLY WORDS NFT is live to mint :View
21 October 202212109hal finney on NFTS

in 1993
View
28 May 20231182Need a Muslim bro to invent an ai internet social media hijab to cover up women (and men).

I actually think no one should post their face onto the internet.

It should all be nft pfps
View
17 August 2021956reply under this tweet with ur address, and ill send someone an NFT fromView
21 August 2021924🚨🚨🚨

NFT GIVEAWAY

IN PARTNERSHIP WITH @agora_ltd

REPLY WITH YOUR WAX ADDRESS

5 TRADING CARDS NFTs BY "MR. CLEVER"

RT TO SPREAD TO UR FOLLOWS
(WILL COUNT AS A DOUBLE ENTRY)
View
27 November 2021914The @jmrphy. Pod was great. Justin carried that and did a lot of research and great questions.

The podcast series will be on the technical aspects of NFTs.

Will release a guest list. But it has some huge and innovative people. Really excited for it
View
1 April 20238138Hiring milady nft holders

Solves three problems when it comes to recruiting

-culture fit - you have to be pretty tapped in to have a milady (doesn’t really apply as much to newer miladys if I’m honest)
- high iq (self explanatory)
- vetted references - everyone knows everyone
View
9 February 2022733Remember when I said NFTs are on-ramps to being a furry.View
21 September 2021724TRAILER FOR @HeavenlyCult NFT COLLECTION

USING NEW TECHNOLOGY TO REACH TO THE HEAVENS, IN A NEVER DONE BEFORE WAY...

THE FIRST @METACULTDAO PROJECT

RETWEET, FOLLOW @HeavenlyCult AND TAG TWO FRIENDS AT A CHANCE TO BE ONE OF THE FIRST TO BE WITNESS A MIRACLE....
View
24 August 2021650I’ve consulted with like 5 NFT potential marketplaces/platforms.

The biggest piece of advice i would advise is don’t be a platform.

Be a community.
View
4 September 2025646People keep asking me what does "Gamified Capital Markets" mean?

Take a look.

Gamba -> Long Tail Assets (memecoins/prediction markets/NFTS/ even pokemon cards) -> consistent buy pressure to push prices up.

The hypergamblification layer.
View
2 November 2021645Met a guy from twitch at nft nyc

He asked me about DAOs.

I told him it’s early for DAOs.

Play to earn is going to be big.

E sports is going to be big.
View
25 August 2021617Why some NFTs do better than others.

Culture
View
25 May 2022611how can i find out what happens to the intellectual property of a company that has been bankrupt?

i want to buy some IP of a company from 20 years ago

any pointers appreciated

best answer gets an nft
View
4 June 2023535Communities should be able to veto who buys their NFTs. With my upcoming nft collection this will be a feature.

Onchain gatekeeping.
View
20 February 20225330x3e0defb880cd8e163bad68abe66437f99a7a8a74 - Profile | OpenSea

This guy found a crazy exploit and is stealing hella Nft’s as we speak.

Hat tip to ⁦@seriousgoofy⁩
View
19 June 2021529Digital real estate via NFTs is already going for the Millions.

Few understand.
View
3 September 2021529Crypto or rather capitalism is a machine.

Crypto is capitalism 4.0

Capitalism is a commodification machine.

Anything that turns into a commodity. Increases.

Capitalism commodified art.

Thus NFTs make art obsolete.
View
23 November 2023512Most gaming tokens like nfts like ICOs. Will go to 0View
27 September 2021510Follow. Retweet. Tag. And join the discord. Then get initiated into the cult.

Follow @METACULTDAO for updates on nft projects.
View
19 April 2023462Eth and btc reversing. There is an eclipse happening. Mev bots absolutely killing gas. Fatigue from nft ppl making a meme shitcoin every 2 hours.
Random normies historical laggards tryna get in now lol.
It’s been a fun ride. But now back to building.
Post imageView
8 March 2023434Bruh normies are cancelling an nft collection called schizo posters for containing schizo postsView
10 August 2023431The problem with social media is that people don’t exist on it. Everyone is wearing a mask and a pfp and they inhabit that avatar that they put out there. This is why generalities are so often used. Very rarely does anyone talk about anyone else they talk about amalgamationsView
13 February 2022429You could make NFTs that can only be seen at a certain time or location.

This significantly opens up the potential for real life treasure hunts
View
17 March 2023425Bad incentive design and no sustainable revenue model.

This will happen to most nft projects.

People get tired
View
23 January 2022424@SamAllenX NFTS ARE HERE TO STAY. EVERY BIT OF INFORMATION IN THE WORLD WILL BE ON THE BLOCKCHAIN. YOU ARE POWERLESS TO STOP CRYPTO BECAUSE CRYPTO HELPS MORE PEOPLE IN THE WORLD THAN YOUR STUPID DEAD IDEAOLOGY. THOSE THAT HATE IT ARE CHAMPAGNE SOCIALISTS. CAPITALISM WON LOL. COPE AND SEETHEView
23 August 2023423People shit on gaming but this skin is worth more than most NFTs currently at 90kView
30 May 2022422This was the first nftView
14 December 2021419All the big faceless corporations are getting into NFTs.

Is this what decentralisation looks like?
View
22 May 2021414Which is the best game for someone to play and earn in crypto. Either currency or NFT?View
5 September 2021412defi has blown up,
nfts have blown up

DAOs are next, and they will literally change how countries are operated
View
27 March 2024410hosting an event for nft nyc

sign up now

details come later...
View
27 April 2023384this csgo gun skin is worth half a mill

not even an nft

when games are fun, there will always be a market.
View
11 August 2021383just quit my job to become a full time NFT artist.View
6 May 2023365One thing that crypto does really well. Is it captures moments in time. Shitcoin n DeFi summer

Nft season

Reminds me of those moments where you just had to be there.

First few were RuneScape. Halo. Cod mw2

Can’t describe it to normies. Won’t make sense.

U gotta be there
View
1 May 2021353Business idea. Death certificate nftView
23 August 2021347Going to literally mint this as an nft.View
1 June 202134019/ THE PHILOSOPHICAL IMPLICATIONS OF NFTS

ARE ESSENTIALLY THAT THE META MODERN AGE OF POST IRONY WHERE EVERYTHING WAS A COPY OF A COPY, WILL EVENTUALLY END

THE WORLD WILL BRING BACK ARTISANSHIP, AND CLOSE KNIT COMMUNITIES WILL RISE.
View
22 September 2021332Content-based NFTs are going to change the world in a crazy way.

Directly supporting And buying content will come common place.
View
30 August 2021328nft deez nutsView
12 June 2021324watching this crypto interview with @BanklessHQ and @markcuban on why NFTs are the future

im blown away

Mark Cuban said

#defi is america 2.0...

ill reply in this thread my notes from the podcast
View
5 April 2024324Nft nyc this year has got to be one of the worst conferences I have ever attended in my life.

Which is stark because the last one I went to in 2021 was so good.
And even eth denver.

Bearish sentiment for “NFTs” lmfao
View
22 June 2023322Modern art is more wasteful and masturbatory than NFTs.View
11 June 2021318People don’t seem to understand.

NFTs

They were invented in 2015
View
5 February 2022316Original metaverse NFTs.View
26 July 2023316𝗡𝗘𝗪: In the past seven days, only 190 unique ETH wallets traded an NFT, according to data from Dune. Is the era of speculative NFT trading over?View
23 January 2022311@gimme_ur_d0llar @SamAllenX STOP LYING LOL

NFTS ARE NOT TAKING UP ANY RESOURCES. THE BLOCKCHAIN CONSUMPTION OF ENERGY MAKES ENERGY ALLOCATION MORE EFFICIENT. YOU DONT HATE NFTS WHAT YOU HATE IS PEOPLE DOING BETTER THAN YOU.

IF YOU CARED ABOUT THE ENVIRONMENT YOU WOULD BOYCOTT VEGAN FOOD & SOY
View
6 June 202237I’ve become so much more beautiful ever since I got into NFTs.View
3 July 202136"jobs of the future are going to be NFT consultant, metaverse architect" = @Kenshiro_NFTView
3 August 20232237@phylisajoy Do they accept NFTs? Have some I need to get rid ofView
8 February 20232126Thinking of doing a free and open nft mint.

reply with your address or like this tweet if interested.

Thanks

- gritcult
View
3 April 2023258When I put on the milady pfpView
5 May 2025253If everything is a nft. Nothing is.

If everything is a coin. Nothing is.

Study demand and supply.
View
22 November 2021243Looking for a digital artist that wants to do an NFT project with me, send me portfolios :)View
2 November 2021240I think art industry has been replaced by crypto via NFTs.

Next is the law industry. More and more laws will be turned into smart contracts
View
8 April 2021236NFTs

Agree, disagree?
View
5 August 2022234Nft’s jpeg monkeys are like paying 99p for a crazy frog ringtone on ur nokia 95 in 2004 or something.View
5 April 2023233Business idea. Death certificate nftView
12 August 2021231RuneScape but it’s NFTsView
19 August 2021230Business idea. Death certificate nftView
1 June 202122920/ IT IS IMPORTANT TO HIGHLIGHT THE PHILOSOPHICAL AND ECONOMIC RAMIFICATIONS OF NFTS BECAUSE THEY WILL CHANGE THE WORLD IN UNPRECEDENTED WAYS

THE WORLD WILL FRACTURE AND DECENTRALISE

CRYPTO ORIGINATED AS PHILOSOPHY, SO ARE ITS IMPLICATIONS.
View
10 August 2021227Working with a potentially HUGE NFT collection project.

Details coming soon.
View
11 February 2022226I know a funded nft project looking for 3d artist. Holla if u r one or kno oneView
30 March 2022226Looking for 2d artists for an nft project.

Won’t look at things from people who don’t follow.
View
21 January 2022225Twitter authenticating NFTs was the top lol. Gg.View
21 June 2022224Lmaoo and people think the worst is over lol.

Bro. They’re still inviting ja tule to nft nyc parties. This shit can go wayyyy lower
View
29 August 2021223Visa buying NFTs but not bitcoin….

🤨🤔
View
1 July 2023221Lmfao. Imagine going nft Paris with riots going on 🤣🚨🤣View
24 August 2021219I think NFTs are going to stabilise the crypto market. As it decreases liquidity.View
4 August 2021218Mass tokenisation means mass fractalising ownership.

Owning part of a nft collection. Is like owning part of Versace or Louis Vuitton with built in Hollywood distribution.
View
1 September 2021218Nft idea : kony2012View
12 October 2021218Oh shit Coinbase doing NFTsView
27 July 2021217NFTs have evolved from jpgs to intellectual property in larger franchises. There are movies being made from NFTs. Each nft is a slice of this. This is the future. This concept will further expand.View
3 September 2021217NFTs make art obsolete

Capitalism makes luxury common.
View
1 September 2021216People who don’t know anything about crypto are trying to get into NFTs.

Not sure if that is a good thing or a bad thing
View
8 November 2021215Everyone at nft nyc getting covid?View
9 February 2022215When people buy NFTs at launch and hold them until the Metaverse goes mainstream, they'll be set for life.View
1 October 2023214Another remilia ecosystem nft pfp project is having infighting between their founders?View
20 August 2021213augmented reality + NFTs

are going to be huge,

already know of some exciting projects working on this.
View
27 September 2021213These were borne through heavenly words.

Nft collection. Coming soon.
View
6 March 2023211I AM CURRENTLY LOOKING FOR DEVS TO WORK WITH ME ON MY NFT INFRA START UP.

IF YOU ARE A DEV

DM

@maxbridgland

any other inquiries

DM me...

lets hop on a call.

tap in📲
View
28 April 2023211If you ask NFT companies what’s their business model. 95% will say number go upView
20 October 2021210There is not much known about Jack Dorsey other for his passionate beliefs in #bitcoin and his willingness to speak publicly about the technology. But he has done a #nft on #ethereum, and Twitter is now handing out 140 NFTs.View
23 August 2022210NFTs are artifacts of networks.View
30 September 202129Go on opensea. And mint a polygon nft.

Cheapest way to mint an nft rn. It’s free.
View
12 August 202128now minted as an nftView
13 August 202128Growth hack: sending pitch decks as NFTs to investors.View
31 August 202228The creative potential of NFTs is limited only by people’s imagination.View
25 February 20232795% of NFTs will die because they don’t have a viable revenue model.

A single mint is unsustainable
View
16 December 202327My hot take is that a SaaS business model is gonna take over in crypto.

NFTs and token launches are gonna be secondary to recurring revenue.
View
16 June 202126What’s your favourite NFT market place?View
22 August 202126@Fwiz @DigitalGangstar All you need to learn how NFTs are going to change the world.View
30 September 202126My friend dropped some NFTsView
6 November 202126When life gives you lemons, make nftsView
29 July 202225some thoughts on ai technology and image generation and some notes on my nft project heavenlywords which used words to text... which was built 1 year ago and the speed of innovation

thread
View
18 August 202325All nft marketplace royalties will go to 0. Market forces willl push down the price.

The model of relying on royalties is flawed.

We literally saw this months ago.

It’s just a matter of time for the entire paradigm to catch up

For everyone else. There’s @sukuriprotocol
View
3 November 202124Buy more NFTsView
20 April 2024193Changed my pfp to an anime girl and these are the DMs I get.View
6 July 2022143Black mirror is such a good show. But rewatching it it seems so trivial and tame. Almost as though our current lives are more horrific than what someone imagined a dystopia to be in 2012. They don’t even mention bored ape Nft’s.View
21 November 2022141In hindsight the nft boom was driven by a usury based hyper capitalist speculation bubble that fueled consumerism.

Virtual isation of assets such as art is inherently consumerist.

The main utility of these items was consumption.
View
26 December 2021140Tattoos were the original NFTsView
10 March 2021139GOING TO ANNOUNCE MY FIRST NFT VERY SOON. PART OF A LARGER PROJECT.

STAY POSTED.
View
18 November 2022131yo @elonmusk bring back GIF pfps.

thanks.
View
1 September 2021130Gf is getting into NFTs.

Top is in.
View
5 December 2022130will nfts ever come back or was it all a fad?View
23 August 2021127Like this tweet if ur an NFT artist.

Making a groupchat for my DAO
View
2 April 2023126#NewNFTProfilePic NFT by Milady-Sonora

It’s time to bring this back
View
17 November 2021125Health back. Time to finally release these NFTs smfh.View
3 January 2022124Coming soon. @qopi_ic

Physical NFTs.
View
23 February 2022124nft enthusiastsView

History

GritCult first posted about NFTs on 6 February 2018, and most recently on 24 May 2026. Across the archive the subject comes up 559 times, most often in 2021 (288 posts).

See also

References

  1. ^GRITCULT [@GRITCULT] (1 June 2021). NFTS ARE HERE TO STAY ANYTHING THAT CAN BE A DIGITAL ASSET, WILL BE A DIGITAL ASSET. X.
  2. ^GRITCULT [@GRITCULT] (1 June 2021). EVERYTHING WAS A COPY OF A COPY, WILL EVENTUALLY END... THE WORLD WILL BRING BACK ARTISANSHIP, AND CLOSE KNIT COMMUNITIES WILL RISE. X.
  3. ^GRITCULT [@GRITCULT] (24 August 2021). The biggest piece of advice i would advise is don’t be a platform. Be a community. X.
  4. ^GRITCULT [@GRITCULT] (18 January 2022). WITH 7 WORDS YOU WANT TO BE TURNED INTO AN IMAGE. X.
  5. ^GRITCULT [@GRITCULT] (5 August 2022). Nft’s jpeg monkeys are like paying 99p for a crazy frog ringtone on ur nokia 95 in 2004 or something. X.
  6. ^GRITCULT [@GRITCULT] (25 February 2023). 95% of NFTs will die because they don’t have a viable revenue model. A single mint is unsustainable. X.
  7. ^GRITCULT [@GRITCULT] (5 April 2024). Nft nyc this year has got to be one of the worst conferences I have ever attended in my life. X.
  8. ^GRITCULT [@GRITCULT] (5 May 2025). If everything is a nft. Nothing is. X.

Further reading