From the GritCult Wiki, the free encyclopedia
Glossary of GritCult terms. The words and phrases GritCult returns to again and again across 90,176 posts, from the memetics jargon of his early years to the crypto slang and gym-floor imperatives of the later ones. Each count is the number of posts the entry's pattern matches in the archive.
A
- anon
- An anonymous account, or the person behind one. He defends anonymity as modesty, privacy and protection against cancel culture, and pairs being pro anon with being pro crypto. It sits close to his faceless ideal, though he allows that you need not be fully anon, only smart and low-key.
B
- blackpill
- Fatalistic doom about society, dating or the future. He is nearly always against it: blackpilling is said to lower your IQ, doom accounts should be unfollowed, and he answers it with “white pills” about human progress. Later posts file it with doomerism as a low agency worldview.
- bloodline
- The chain of ancestors and descendants a man answers to. It carries obligation (you owe it to your bloodline to lock in) and stakes (a family cursed by comfort, or freed by one good bet). In crypto posts, to “retire your bloodline” means winning enough to free a whole family from work.
C
- cope
- A comforting story told to avoid an uncomfortable truth. He applies it to excuses such as “im smart but lazy”, to men flaunting their lives online, and to optimism unsupported by knowledge. In his scheme the opposite of cope is brutal realism.
- cult
- His master concept and namesake. A cult is any group bound by shared belief, ritual and language, so families, brands, technologies and civilisations all qualify. He treats cults as the way humans evolved and the way ideas spread, studies them closely and recommends starting your own. Use peaked in 2020 and 2021.
D
- degen
- Short for degenerate: a high-risk crypto gambler. He uses it with affection, calling degens almost blessed through Buddha-like detachment and describing his own plays as degen, yet he wants the industry to reward builders over degens. His uses peak in 2024.
- doomscroll
- Compulsive scrolling through bad news and feeds, his emblem of wasted time. He sets it against meditation, imagines God asking why you were too busy doomscrolling to go harder, and lists doom scrolling in Worry Is Sin among the habits of the comfortable spectator.
E
- egregore
- An occult term for a collective thought-form that takes on a life of its own. He used it above all for the “Gogginscult” egregore he set up himself in March 2020, grouped egregores with memes and infohazards as forces that hijack minds, and once called existence itself God's egregore.
- esoteric
- Hidden, inward or initiatory, and one of his favourite adjectives. He recommends pairing an outward hobby with an esoteric, introverted one, prizes obscure philosophy and reads esoteric texts on the cycles of history, while mocking “esoteric spiritual bros” and people who mistake psychedelics for insight.
F
- fren
- Deliberately babyish internet spelling of “friend”, from crypto and meme culture. He uses it warmly, for the people in his group chats and gambling companions, and as encouragement: Your Starting Point Is Irrelevant ends with “Never give up fren”.
G
- gm
- Good morning, crypto Twitter style. A bare “gm” became one of his most regular posts from 2021, peaking in 2025, and while most draw only a modest response, the two-letter greeting has more than once drawn over a thousand retweets. It works as a daily roll call for his audience.
H
- high agency
- A trait he prizes highly: acting on the world rather than waiting to be acted upon. High agency people leave bad jobs, dead relationships and wrong cities without hesitation. Most uses come from 2025 and 2026, where it joins his stack of “high” traits and the slogan “You can just do things”.
- high energy
- Physical and mental drive, which he treats as the missing partner of intelligence. The High Energy Manifesto argues that a high IQ is wasted without it, and later posts call it a predictor of success and price it in IQ points. It sits in his lists of traits beside speed, risk taking and optimism.
- hypercapitalist
- His label for the most intense, financialised form of capitalism, used both critically and with pride. He blames hyper capitalist speculation for the NFT bubble and calls the fentanyl crisis a hyper capitalist phenomenon, yet claims the label for crypto and its users, most loudly in “MAKE CRYPTO HYPERCAPITALIST AGAIN”.
I
- infohazard
- Information that harms whoever takes it in. He used the word mainly in 2020 and 2021 for the doom, outrage and mind-hijacking memes of Twitter, with a standard remedy: log off, walk in nature and get some sunlight.
- its never over
- His signature consolation, which he writes both as “its never over” and as “It’s never over”. In his telling no failure is final while a man is still breathing: there is always another roll of the dice. The phrase belongs to his later years, appearing from 2024, and it closes The Arena or the Stands as “Its never over until you stop”.
K
- Kali Yuga
- The age of chaos and decline in the yuga cycle, which he used between 2019 and 2023 as a frame for the present. He reads it hopefully: every Kali Yuga gives way to a satya yuga, just as plagues are followed by renaissances, and he once declared, half in jest, that all his posting was secretly positive and would help end it.
L
- Lindy
- From the Lindy effect: what has lasted will probably keep lasting, so old practices deserve trust and new ones suspicion. Calling something Lindy is praise, as with walking everywhere; “not Lindy” is dismissal, as with individualist ideology, since in his view humans evolved as cults. Heavy use runs from 2018 to 2022.
- lock in
- To commit totally: full focus, no distractions, every moment treated as a bet. Most of his uses date from 2024 and 2025, when it became his standard imperative, often pinned to a season, a new year or a duty owed to one's bloodline. He insists it is never too late.
M
- main character
- The protagonist of your own life, the opposite of the NPC. Romance maxxing means doing “main character quests”, and a 2025 new year post urges followers to become the main character. In crypto Twitter usage he also applies it to whoever sits at the centre of the day's drama, a role he warns rarely ends well.
- maxxing
- A suffix borrowed from looksmaxxing forums, meaning to optimise one thing to the extreme. He coins freely: romance maxxing, destiny maxxing, adventure maxxing, funmaxxing, Londonmaxxing. Use rises sharply in 2025 and 2026, usually as a cheerful prescription for living more intensely.
- memeplex
- A cluster of memes that replicate together, such as a religion or a culture. The word belongs to his early memetics period in 2018 and 2019, when he described culture as a memeplex exerting selection pressure on people and defended religion as a “symbiote memeplex”.
- memetics
- The study of ideas as replicators evolving by Darwinian selection, his dominant intellectual frame in 2018 and 2019. He promoted an open-source memetics think tank, used the lens on riots, religion and aesthetics, and drew conclusions such as the impossibility of owning an idea. Mentions fade sharply after 2021.
- midwit
- Someone of middling intelligence who mistakes received opinion for insight. He applies it to popular science books, TED talks and a roster of public intellectuals, and treats midwit taste as a warning sign. His advice is not to argue with one, since from a distance you both look like midwits.
- my son
- The paternal address in the titles of his 2024 and 2025 manifestos: Stay Faceless, Start a Cult, Get Angry, Constant Movement and Keep Your Edge. It casts GritCult as an elder handing doctrine to a younger man, and the address recurs inside the texts, as in “Time is running out, my son”.
N
- normie
- An ordinary, mainstream person outside the niche cultures he inhabits. The word can be dismissive (making less sense to them is better, and fame is harassment from normies) but he also urges kindness, since everyone was once a normie, and uses them as the contrast class for the habits of successful people.
- NPC
- A non-player character: someone living on autopilot, following a script rather than choosing. Early uses, mostly from the 2018 NPC meme, mock people who cannot think beyond received opinion; later ones are exhortations. Anyone not actively trying to improve their life is an NPC, and the cure is agency and living as if in a film.
P
- psyop
- A psychological operation: any belief he suspects was planted to weaken or pacify people. The label is elastic, stretching from shampoo to the introvert and extrovert distinction to the idea that addiction is real. It is one of his most used words, peaking in 2022.
S
- seed oils
- Industrial vegetable oils, a fixation of online health culture that he treats with mixed feelings. Seed oils sit on his lists of modern poisons beside microplastics and processed food, yet he mocks men who obsess over them: the Romans conquered the world drinking lead, and hard work matters more than picky eating.
- skin in the game
- Personal exposure to the consequences of your own decisions, a phrase most common in his 2018 posts. His distinctive twist is “bloodline in the game”: politicians without children, he argues, have no descendants who will inherit the results of their actions.
- slave morality
- Nietzsche's term for values born of resentment that recast weakness as virtue. He used it most in 2019 and 2020, calling it “mind cancer”, applying it to spiteful online haters and to any religion that preaches suffering, and describing himself as repulsed by it and determined to cultivate strength instead.
- slop
- Low-grade, mass-produced content or food. It is his word for demoralising, self-deprecating and AI-generated posts that he says poison the subconscious, and for processed or lab-grown food; most uses come from 2025 and 2026. He predicts both kinds will be consumed mainly by the lower classes.
- soy
- Both a food he distrusts and an insult. Soy appears on his lists of modern dietary hazards, while “soy” and “soyboy” label soft or submissive behaviour; he once linked the open-mouthed soy face to submission displays in monkeys. Eggs and steak are his recommended alternative.
T
- techno-capital
- The self-driving fusion of technology and markets that, in his view, sets the direction of history whatever politicians do. He treats it fatalistically: elections cannot halt its onward march, and when a friend asked for a solution to its social damage he answered that history goes in one direction.
- the arena
- Taken from Roosevelt's “man in the arena”, it names the place where people actually attempt things and risk public failure, set against the sidelines, the bench or the stands where spectators comment. His recurring formula is that a month in the arena is worth a year on the sidelines.
- the matrix
- The system that keeps people conforming and enslaved, named after the film he called the most significant cultural artefact of the century. In his telling the matrix wants people enslaved; his escape routes include starting a business and treating life as a game to be bent to one's will.
- the timeline
- The X feed and the crowd on it, often shortened to “the TL”. He treats it as both stage and hazard: something to improve or bless, but also a machine of mood swings, mimetic rivalry and slop that eats men alive. Living for the timeline is, in his words, a horrible way to live.
- the trenches
- Hard, unglamorous stretches of effort, and in crypto the chaotic front line of speculative trading. He treats time in the trenches as what keeps a man's edge sharp, but mocks comfortable people who claim to be in them. His uses surge in 2024.
W
- WAGMI / NGMI
- Crypto shorthand for “we're all gonna make it” and “not gonna make it”. He uses NGMI as a verdict on anyone lacking obsession or judgement and WAGMI as communal good cheer, mostly between 2021 and 2023, and he noticed when people stopped saying it.