| Start a Cult, My Son: A Manifesto | |
|---|---|
| Manifesto | |
| Author | GRITCULT |
| Length | 322 words |
| Retweets | 129 |
| Read | X |
Start a Cult, My Son: A Manifesto is a manifesto by GritCult. The nearest thing to a mission statement for an account called GritCult. Everything from families to brands is a cult, he argues, so readers should start their own and use them to improve.
Summary
It begins from the claim that the reader is already in several cults: every tribe, family, brand and civilisation, and even fields of knowledge. Cults are described as an operating system humans are hardwired to seek out, and modern marketing as cult recruitment, which is why, he argues, the world is getting weirder and cults are accelerating.
The second half is a practical manual: create a logo and an aesthetic, keep the idea esoteric, invent rituals and a private lexicon, and make entry hard so members value it. The closing advice is pluralist rather than sectarian: create and join many cults, and use them to learn, to fall in love and to improve.
Key lines
Cults are the ultimate self improvement tool.
Cults are an operating system and you are hardwired to seek them out and join them.
Every great cult has its own lexicon.
When you control language, you control thought.
Themes
- cults as universal human structure
- brands as religion
- ritual, aesthetic and lexicon
- exclusivity breeds devotion
- cults as a tool for growth