One of GritCult's podcast guest appearances. For the full list, see Podcast appearances.
| Vibe Trading | |
|---|---|
 | |
| Episode | |
| Show | Vibe Trading |
| Host | Nico (@nicodotfun) |
| Released | June 2026 |
| Length | 31:54 |
| Watch | YouTube |
How to go Viral on X w/GRITCULT is an episode of Vibe Trading, hosted by Nico, with GritCult as the guest (June 2026). A short, informal chat about how GritCult grew on X: memes for reach, long articles for followers, AI drafting fed by his own archive, and why Twitter is still the place to be.
Summary
Nico invites GritCult on after a run of widely shared articles, including The Bull Case for London, which GritCult says spawned the London Maxing trend. He traces his path from studying economics and reading crypto-anarchist and libertarian writing, through a conventional career in consulting and product, into growth and content work for crypto startups, much of it reached through posting. He walks through his article process: an idea in the morning, notes written in the sauna, voice notes on the drive home, then drafts and iterations with a custom Claude setup fed with his tweets and essays. The tools matter less than the context.
On growth he sets out a funnel. Memes and images posted consistently earn favourable placement in the algorithm, and long-form pieces then convert that reach into followers because people spend minutes on them rather than seconds. Before the articles came his text-image manifestos, written in Google Docs and posted as screenshots, and before those, threads. Format still matters: he calls a Dostoevsky quote a reliable viral post and says a mini biography he wrote of the novelist drew 6K retweets. With X downranking crypto content, he tells crypto accounts to adapt and keep their posts intellectual and theoretical rather than hype.
He calls himself more of a builder than a trader, argues that speculation has to be designed into crypto products with care, and is wary of angel tickets and tokens, noting that most tokens go to zero. The name, he says, grew out of an earlier handle. Asked whether he would start a cult of his own, he says the account has become a commentary on how media forms cults, and that his instinct is to turn contrarian whenever a large group forms. He was early to Milady and likes the subcultures it produced, misses the old crypto-anarchist spirit, and praises crypto anonymity as a real cultural innovation.
The episode closes on Britain, which he thinks has been talked down by propaganda: the problems are real, but it is not as bad as people say, and he points to falling crime and a booming tech scene. His parting advice is the one he gives everywhere: lurkers should start posting, and for anyone who wants opportunity or money, Twitter is the place to be.
Key moments
Timestamps link to that point in the episode.
- 6:08 Notes in the sauna
I had the idea early in the morning and I went gym and I was just kind of thinking about it and I just wrote notes in the sauna, literally.
- 8:32 Memes move the needle
That kind of like moves the needle if you do it consistently. Like you'll get favorable placing in the algorithm.
- 10:57 A Dostoevsky biography that travelled
I wrote like a mini biography of his and it got like, I don't know, 6K retweets.
- 12:41 Keep it intellectual
I'd like try to keep it intellectual and theoretical as much as possible.
- 23:20 Contrarian by instinct
Like as soon as a large group of people forms I'm like I got to be a contrarian somehow, you know?
- 25:23 Most tokens go to zero
If you look at most tokens, most tokens go to zero.
- 27:47 Anonymity as innovation
one thing I really like is the crypto anon aspect of things. I think that was like a huge innovation in just culture in general.
- 31:34 Twitter is the place to be
if you want opportunity, if you want, you know, personally if you want money, like Twitter is the place to be.
Themes
- memes for reach, articles for followers
- AI drafting fed by his own archive
- adapting to algorithm changes
- builder over trader
- crypto anonymity as cultural innovation
- the case for London
See also
External links
- How to go Viral on X w/GRITCULT on YouTube