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GRITCULT - High Performance Cultsultant

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One of GritCult's podcast guest appearances. For the full list, see Podcast appearances.

Break The Rules
Episode
ShowBreak The Rules
HostBreak The Rules (@breakth3rules)
ReleasedMarch 2021
Length1:15:53
WatchYouTube

GRITCULT - High Performance Cultsultant is an episode of Break The Rules, hosted by Break The Rules, with GritCult as the guest (March 2021). A live stream in which GritCult, billed as a high performance cultsultant, explains his consulting model and sketches a fractured future of Flintstones and Jetsons, many small kings and memes under constant selection.

Summary

The hosts open by asking how he arrived in his corner of the internet. GritCult describes a deliberate rebrand around 2018: dropping an earlier identity, unfollowing old circles and starting to write threads just as he was getting into crypto and Austrian economics, a turn away from the Keynesian thinking he had been taught. On consulting he is blunt. Clients approach him on Twitter, he usually solves the problem on the first call, and he is moving away from retainers towards structured deals, which he treats as a creative exercise. His advice for anyone starting out is to find a pain point, solve it and give away enough free value to get on people's radars.

Asked about his web of accounts and bots, he says even the way he posts is a running experiment in feedback. He frames online culture as memetic selection, with subcultures rising and dying and the whole space changing every six months or so. He declines the idea that memes or capital are literally sentient, calling it hard to falsify, but insists that symbols carry more power than people assume. Normies, he argues, are going extinct: everyone is now radicalised in some direction, and the word mostly marks an in-group boundary.

His central image of the future is the Flintstones and the Jetsons living alongside each other: tech elites in one enclave, back-to-the-land communities in another, politics splintering into niches and power settling into something like feudalism with many different kings. He expects states to compete on governance for mobile residents, fewer large wars but more random shocks (what he calls a fat tail society), and a new cold war fought by many actors at once. He floats the idea of founding a crypto-backed city and argues that established power is more vulnerable than it looks.

Asked about his skull avatar, he explains his attachment to memento mori: death should sit at the front of the mind and guide every action, which leaves him unbothered by trivial irritations and focused on long-term games with long-term people. He adds that modern culture idolises youth. His parting advice is for listeners to audit their environment, because people surrounded by losers tend to stay losers, then to go to the gym and talk to people they disagree with.

Key moments

Timestamps link to that point in the episode.

  1. 7:40 Consulting is just solving the problem
    you literally you just find a pain point and you you approach people or they approach you and you just solve it you solve the problem that's essentially it
  2. 14:15 Memes under constant selection
    there's a constant selection pressure of memes being constantly you know being tested and re-tested
  3. 27:21 The Flintstones and the Jetsons
    i always try to drop the analogy of like the flintstones and jetsons living alongside each other
  4. 29:46 A feudal future with many kings
    i suppose in a sense it's going to end up like a you know sort of feudalistic kind of society where like there'll be many different kings
  5. 33:54 The fat tail society
    there's going to be an increase in number of random events and so the world is going to become more chaotic
  6. 1:06:33 Always be thinking about death
    definitely always be at the forefront of your mind you should always be thinking about death
  7. 1:13:03 Audit your environment
    a lot of people are losers because they are surrounded by losers

Themes

  • consulting as creative problem solving
  • memetic selection online
  • the Flintstones and the Jetsons
  • a fractured, feudal future
  • memento mori as a guide to action
  • audit your environment

See also